2006 Press Releases

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TruXedo® Deuce Named Best New Product Runner-Up, Nov 9, 2006
Shur-Co.® Automotive Releases Sales Video, Nov 7, 2006
Shur-Co.® Automotive Introduces TruXedo® Deuce – The First Soft Roll-Up, Hinged Tonneau Cover, Nov 6, 2006
TruXedo® Lo Pro QT – Fastest Tonneau Cover Install in the Industry!, Nov 6, 2006
Shur-Co.® Automotive Announces New Company Logo, Aug 18, 2006
Shur-Co.® Automotive/TruXedo® Retail Sales Specialist -Mark Spaeth, July 13, 2006
Shur-Co.® Automotive National Sales Manager -Joel Mohlenhoff, June 30, 2006
TruXedo®Pete Kotze Sales - Manufacturer Sales Rep for Shur-Co. Automotive, May 13, 2006
TruXedo® Lo Profile Application now available for the 2006 Honda Ridgeline
TruXedo® Lo Profile Application now available for the 2007 Ford Sport Trac, May 5, 2006
Nissan Titan and Frontier Bed Extender/Spacer Kit, April 24, 2006
Tonneau Covers available for 2006 Dodge Mega Cab, Mar 7, 2006
TruxSeal™ Bulk Roll Display, Febuary 23, 2006
Shur-Co.® Automotive is Setting the Standard in Tonneau Covers, Febuary 15, 2006
Rachel Fernandez hired as Auto Accessories Marketing Coordinator, January 2006
Shur-Co.® Introduces New Roll-Up Tonneau at a "Snap-Cover" Price, March 15, 2005
Shur-Co.® Launches New TruXedo® Website, January 6, 2005
2005 Shur-Co.® Automotive Accessories Catalog Available, October 31, 2004
Shur-Co.® Donates Tarps to Hurricane Relief, September 28, 2004
Shur-Co.® Introduces Expanded Display System for TruXedo® Tonneau Covers, July 14, 2004
Shur-Co.® is Reliable Vendor of the Year, July 1, 2004
Aftermarket West Hired to Represent TruXedo®, June 14, 2004
Bill Perry & Associates Hired to Represent TruXedo®, May 12, 2004
TruXedo® Lo Profile Now Available in Toolbox Custom Cut, March 8, 2004
TruXedo® Tonneau Covers Available for New Nissan Titans, February 26, 2004
TruXedo® Tonneau Covers Available for New 2004 Model Trucks, February, 26, 2004
Shur-Co.® Hires Billie Vest as Retailer Sales Specialist, January 13, 2004
Shur-Co.® Hires Al Kucera as Regional Sales Manager, January 13, 2004
2004 Shur-Co.® Automotive Accessories Catalog Available, October 31, 2003
Shur-Co.® Introduces the TruXedo® Lo Profile, October 1, 2003
New Display Unit for TruXedo® Tonneau Covers, September 3, 2003
TruXedo® Available for Toyota Tundra Stepside, August 20, 2003
Shur-Co.® Announces TruXedo® Project Vehicle, August 20, 2003
Shur-Co.® Introduces TruxSeal™ Tailgate Seal, May 20, 2003
Shur-Co.® Wins Best In Show at SEMA Spring Expo, February 17, 2003
Shur-Co.® Introduces TruXedoPlus® Toolbox/Tonneau Combo, April 1, 2002

TruXedo® Deuce Named Best New Product Runner-Up, Nov 9, 2006
Yankton, SD. – The TruXedo® Deuce, manufactured by Shur-Co.® Automotive, was named best new Van/Pickup/SUV product runner-up on November 1st at the 40th annual SEMA Show in Las Vegas.

With more than 1,400 new products entered, winning criteria included superiority in innovation, technical achievement, quality, workmanship and consumer appeal.

The TruXedo® Deuce is the ONLY tonneau cover that opens from the front of the bed and rolls fully open from the back allowing complete access to your truck bed. A quick release latch opens the hinged portion allowing for one hand operation. It includes an exclusive hinge design with built-in tension control device that separates and lifts the tonneau cover fabric to avoid pinch and wear.

The TruXedo® Deuce features many benefits of the TruXedo® Lo Pro soft roll-up tonneau cover, including superior Velcro® brand fastening, no drill install, corner seals and weather seals on all four sides. Cover includes industrial strength fabric and lifetime warranty to the original owner. TruXedo® Deuce will be available in early 2007.

Shur-Co.® Automotive also manufactures the Original TruXedo® soft roll-up tonneau cover, the TruXedo® Lo Pro premium soft roll-up tonneau cover, the TruXport® soft, roll-up tonneau at a snap cover price and the TruXedoPlus® toolbox and tonneau cover combination. Shur-Co.® Automotive also distributes TruxSeal™ universal tailgate seal and Pro-Tex™ soft tonneau protectant spray.

Shur-Co.® Automotive accessories can be purchased through a network of distributors and dealers. For further information regarding the aforementioned products or to find an authorized dealer in your area, contact the sales department at 1-877-878-9336, or visit www.truxedo.com.

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Shur-Co.® Automotive Releases Sales Video, Nov 7, 2006
Yankton, SD. - Shur-Co.® Automotive, manufacturer of the Original TruXedo®, is proud to announce the release of a new sales video.

“We plan to dispense this marketing tool to dealers and warehouse distributors,” said Shur-Co.® Automotive Marketing Coordinator, Rachel Fernandez. “Our intent is for our customers to be able to put the video on their web site or use it in show room marketing.” A link to the sales video will also be available at www.truxedo.com.

The video gives an overview of products such as the Original TruXedo®, TruXedo® Lo Pro and TruXport® soft, roll-up tonneau covers, as well as the TruXedo® Deuce soft roll-up, hinged tonneau cover combination, TruXedoPlus® toolbox and tonneau cover combination, TruxSeal™ universal tailgate seal and Pro-Tex™ soft tonneau protectant spray.

Shur-Co.® Automotive accessories can be purchased through a network of distributors and dealers. For further information regarding the aforementioned products or to find an authorized dealer in your area, contact the sales department at 1-877-878-9336, or visit www.truxedo.com.

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Shur-Co.® Automotive Introduces TruXedo® Deuce – The First Soft Roll-Up, Hinged Tonneau Cover,
Nov 6, 2006
Yankton, SD. – Shur-Co.® Automotive, manufacturer of the Original TruXedo® tonneau cover, is proud to introduce the TruXedo® Deuce, the patent pending soft roll-up hinged tonneau cover.

The TruXedo® Deuce is the ONLY tonneau cover that opens from the front of the bed and rolls fully open from the back allowing complete access to your truck bed. The quick release latch opens the hinged portion allowing for one hand operation. It includes an exclusive hinge design with built-in tension control device that separates and lifts the tonneau cover fabric to avoid pinch and wear.

The TruXedo® Deuce features many benefits of the TruXedo® Lo Pro soft roll-up tonneau cover, including superior Velcro® brand fastening, no drill install, corner seals and weather seals on all four sides. Cover includes industrial strength fabric and lifetime warranty to the original owner. TruXedo® Deuce will be available early 2007.

Shur-Co.® Automotive also manufactures the Original TruXedo®, TruXedo® Lo Pro and TruXport® soft, roll-up tonneau covers, as well as the TruXedoPlus® toolbox and tonneau cover combination. Shur-Co.® Automotive also distributes TruxSeal™ tailgate seal and Pro-Tex™ vinyl cleaner.

Shur-Co.® Automotive accessories can be purchased through our network of distributors and dealers. For further information regarding the aforementioned products or to find an authorized dealer in your area, contact the sales department at 1-877-878-9336, or visit www.truxedo.com.

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TruXedo® Lo Pro QT – Fastest Tonneau Cover Install in the Industry!, Nov 6, 2006
Yankton, SD – Shur-Co.® Automotive’s TruXedo® Lo Pro QT is an updated version of the TruXedo® Lo Pro that will be released in January 2007. TruXedo® Lo Pro QT installs in five minutes with no tools required. The new quick attach clamps and spring-loaded header guides make it the fastest install in the industry.

Quick attach clamps come preset so you can easily attach the side rails. Tightness can be adjusted by rotating the handle. Header guides come preassembled into the cover assembly. To secure the cover assembly, retract the header guides against their springs, position them into the side rails, and then release the header guides allowing the heavy duty spring force to hold the cover assembly into place.

TruXedo® Lo Pro QT has the same great features that you’ve come to expect, including low profile design, Velcro® brand fastening and automatic tension control to keep the cover tight. The same great hassle free lifetime warranty ensures that you will enjoy the TruXedo® Lo Pro QT for years to come.

Shur-Co.® Automotive also manufactures the Original TruXedo® and TruXport® soft, roll-up tonneau covers, as well as the TruXedo® Deuce soft roll-up, hinged tonneau cover combination and TruXedoPlus® toolbox and tonneau cover combination. Shur-Co.® Automotive also distributes TruxSeal™ tailgate seal and Pro-Tex™ vinyl cleaner.

Shur-Co.® Automotive accessories can be purchased through a network of distributors and dealers. For further information regarding the aforementioned products or to find an authorized dealer in your area, contact the sales department at 1-877-878-9336, or visit www.truxedo.com.

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Shur-Co.® Automotive Announces New Company Logo, Aug 18, 2006 Shur-Co Automotive -Truxedo
Shur-Co.® Automotive, manufacturer of the Original TruXedo® tonneau cover, proudly introduces a new company logo. Shur-Co.’s automotive accessory growth has led to the recent move to an upgraded building, separate from the Shur-Co.® corporate facility. With this move came the slightly differential name of Shur-Co.® Automotive. The new Shur-Co.® Automotive logo design emphasizes a crisp, clean look while continuing to incorporate the diamond shape of the original Shur-Co.® logo and colors of the Original TruXedo® logo.

“Formerly, the automotive industry may have only recognized us by the original TruXedo® brand,” said Kelly Kneifl, Division Manager. “Our plan is that the new logo will associate us with our new and future automotive accessory products as well as the familiar existing tonneau covers.”

Shur-Co.® Automotive manufactures the Original TruXedo®, TruXedo® Lo Pro and TruXport soft, roll-up tonneau covers, as well as the TruXedoPlus® toolbox and tonneau cover combination. They also distribute the TruxSeal tailgate seal and Pro-Tex vinyl cleaner.

Shur-Co.® Automotive accessories can be purchased through our network of distributors and dealers. For further information regarding our line of products or to find an authorized dealer in your area, contact our Sales Department at 1-877-878-9336, or visit our website, www.truxedo.com

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Shur-Co.® Automotive/TruXedo® Retail Sales Specialist -Mark Spaeth, July 13, 2006
Shur-Co.® Automotive, manufacturer of TruXedo® tonneau covers, is pleased to announce the addition of Mark Spaeth as Retail Sales Specialist.

Mark has been in a variety of sales and sales support positions throughout his career, with the last 6 years in the Aftermarket Automotive Industry. He was previously employed with a Manufacturer’s Sales Rep Agency which represented the TruXedo® product line. Mark has accepted the Retail Sales Specialist position to represent TruXedo® full-time in the southern region, which includes Texas, Oklahoma, Louisiana and Arkansas. Mark will be based out of Houston TX, and his focus will be to support wholesalers and retail jobbers in his designated region and other areas as needed.

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Shur-Co.® Automotive National Sales Manager -Joel Mohlenhoff, June 30, 2006
Shur-Co.® Automotive, manufacturer of TruXedo® tonneau covers, is pleased to announce the addition of Joel Mohlenhoff as National Sales Manager.

Joel brings to Shur-Co.® Automotive an impressive 25 years of experience in the aftermarket industry. His previous positions include Partner and Manager of Sturdevant’s Auto Parts, National Director of Sales with Reliable Automotive and most recently, VP of Sales and Marketing with Waldoch Crafts. With his vast knowledge and experience, Joel will make an excellent addition to the Shur-Co.® Automotive Sales Team.

Joel is currently based out of Minneapolis, Minnesota and will be relocating to the Shur-Co.® Automotive headquarters in Yankton, SD.

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Pete Kotze Sales - Manufacturer Sales Rep for Shur-Co. Automotive, May 13, 2006
Shur-Co.® Automotive, manufacturer of TruXedo® tonneau covers, is proud to announce the addition of Pete Kotze Sales as the Manufacturer Sales Rep. Agency in the northwestern United States.

The Pete Kotze Sales force will represent Shur-Co.®’s TruXedo product line in Washington, Oregon and Northern Idaho.

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TruXedo® Lo Profile Application now available for the 2006 Honda Ridgeline
Shur-Co.® Automotive has continually set the standard in tonneau covers by introducing products designed for every lifestyle. Shur-Co.® Automotive, manufacturer of TruXedo® tonneau covers, is pleased to announce the release of the TruXedo® Lo Profile application for the 2006 Honda Ridgeline.

The TruXedo® Lo Profile Honda Ridgeline Kit is feature rich!

  • Quick Installation – 40 minutes or less
  • Easy Installation – no drilling or removal of the Honda’s bed panels.
  • Allows greater accessibility to the Ridgeline’s In-Bed Trunk™ than the competition.
  • Superior design that utilizes the existing fastening holes to mount the TruXedo® side rails.

Shur-Co.® Automotive’s line of TruXedo® tonneau covers all feature our unique patented tension control system and lifetime warranty which covers all components, even the fabric. For more information on Shur-Co.® Automotive/TruXedo® products contact us at 1-877-878-9336 or visit www.truxedo.com.

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TruXedo® Lo Profile Application now available for the 2007 Ford Sport Trac, May 5, 2006
Shur-Co.® Automotive, manufacturer of TruXedo® tonneau covers, is pleased to announce the release of the TruXedo® Lo Profile application for the 2007 Ford Sport Trac.

The TruXedo® Lo Profile Kit includes special clamps to achieve an exceptional fit on the ’07 Sport Trac. For more information on Shur-Co.® Automotive/TruXedo® products contact us at 1-877-878-9336 or visit www.truxedo.com

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Nissan Titan and Frontier Bed Extender/Spacer Kit, April 24, 2006
Shur-Co.® Automotive, manufacturer of TruXedo® tonneau covers, is pleased to announce the release of a bed extender-spacer kit for the 2004-2006 Nissan Titan and the 2005-2006 Nissan Frontier.

This kit will increase the space between the bed extender and the truck bed, to allow the unit to rotate and work in conjunction with a TruXedo® tonneau cover. For more info on Shur-Co.®/TruXedo® products contact us at 1-877-878-9336 or visit www.truxedo.com.

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Tonneau Covers available for 2006 Dodge Mega Cab, Mar 7, 2006
Shur-Co.® Automotive, manufacturer of the Original TruXedo®, TruXedo® Lo Profile, and TruXport™ soft, roll-up tonneau covers, the TruXedoPlus® toolbox and tonneau cover combination, TruxSeal™ tailgate seal, and Pro-Tex™ vinyl cleaner has announced an extension to their application list. Shur-Co.® Automotive now has a model-specific design for the 2006 Dodge Mega Cab, which is available in the Original TruXedo®, TruXedo® Lo Profile, and TruXport™. To locate a distributor near you or to become an authorized dealer, contact us at 1-877-878-9336 or visit www.truxedo.com.

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TruxSeal™ Bulk Roll Display, Febuary 23, 2006
Shur-Co.® Automotive, manufacturer of TruXedo® tonneau covers, is excited to introduce the TruxSeal™ Bulk Roll Display. TruxSeal™ universal tailgate seal is available in 200-foot spools that help eliminate waste and dramatically increase your profit. The TruxSeal™ Bulk Roll Dispenser Kit is now available and mounts on your current TruXedo® Display Unit. Order yours today.

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Shur-Co.® Automotive is Setting the Standard in Tonneau Covers, Febuary 15, 2006
Since 2000, Shur-Co.® Automotive has set the standard in tonneau covers by introducing products designed for every lifestyle. This year, we are proud to introduce the TruXport™ soft roll-up tonneau cover.

The TruXport™ is the world’s first soft roll-up tonneau at a “snap-cover” price. The TruXport™ carries the same quality and reliability that Shur-Co.® Automotive customers have come to know and trust.

Shur-Co.® Automotive also manufactures the Original TruXedo®, TruXedo® Lo Profile and TruXport™ soft, roll-up tonneau covers, as well as the TruXedoPlus® toolbox and tonneau cover combination, and the TruxSeal™ tailgate seal and Pro-Tex™ vinyl cleaner.

Our line of TruXedo® tonneau covers all feature our unique, patented tension control system which automatically keeps the cover tight in all climates. This tension control system keeps your TruXedo® cover performing to optimum standards and looking as new as the day it was installed. And, with our special 4-way sealing system which seals not only the sides, but also the corners, your truck bed contents will stay clean and dry. Shur-Co.® Automotive offers the best hassle-free warranty in the industry, one that covers all components, even the fabric!

Shur-Co.® Automotive accessories can be purchased through our network of distributors and dealers. For further information regarding our line of products or to find an authorized dealer in your area, contact our Sales Department at #1-877-878-9336, or visit our website, www.truxedo.com.

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Rachel Fernandez hired as Auto Accessories Marketing Coordinator, January 2006
Shur-Co.® Automotive Accessories, Yankton, South Dakota, recently hired Rachel Fernandez as Auto Accessories Marketing Coordinator. Rachel will be responsible for all marketing activities for the Automotive Accessories Division. Shur-Co.® manufactures the TruXedo® and TruXedo® Lo Profile soft roll-up tonneau covers, the TruXedoPlus® 2-in-1 toolbox and tonneau cover, TruxSeal™ tailgate seal and Pro-Tex™ soft tonneau protectant spray.

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Shur-Co.® Introduces New Roll-Up Tonneau at a "Snap-Cover" Price, March 15, 2005
Shur-Co.® introduces TruXport™, the newest addition to the TruXedo® family of tonneau covers. TruXport™ is a soft, roll-up tonneau cover at a "snap-cover" price, and provides an economical alternative to snap-style and zip strip-style covers. Rear cross member and bows roll up with the cover in less than 30 seconds, and complete cover self-stores at the front of the bed. No parts to remove. No snaps, clips or zip-style strips to hassle with. Features include adjustable tension control so fabric stays tight in any climate and positive latching mechanism for added security.

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Shur-Co.® Launches New TruXedo® Website, January 6, 2005
Find out what you need to know about TruXedo® – even at 2 am! TruXedo® launched a new website in January 2005 that features a great new look and additional information on products like the popular TruXedo® Lo Profile, the Original TruXedo® and the TruXedoPlus® toolbox and tonneau combination. There is also a dealer locator, informational downloads, frequently asked questions and a gallery of photos for each product. Everything you need to know about TruXedo can be found at www.truxedo.com.

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2005 Shur-Co.® Automotive Accessories Catalog Available, October 31, 2004
Shur-Co.® Automotive Accessories manufactures the TruXedo® and TruXedo® Lo Profile soft, roll-up tonneau covers, the TruXedoPlus® 2-in-1 toolbox and tonneau cover, and TruxSeal™ tailgate seal for pickups. We are pleased to introduce the 2005 Automotive Accessories Catalog that includes extensive overviews and photos of each product, application guides, as well as display and POP information. Shur-Co.® Automotive Accessories are available through distributors throughout the US and Canada.

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Shur-Co.® Donates Tarps to Hurricane Relief, September 28, 2004 Yankton, SD
Shur-Co.®, a Midwest manufacturer of tarp systems for trucks and trailers, is donating an entire semi truckload of waterproof vinyl tarps to the victims of Florida’s recent hurricanes. Over 600 tarps in various colors, shapes and sizes are on their way to Volunteer Florida, a public-private non-profit organization based in Tallahassee. Volunteer Florida believes that “strengthening Florida ’s communities through volunteerism and service” is not just a mission statement; it’s a way of life. Now, more than ever, Floridians of all ages are ready to answer the call and lend a hand in their local communities. Shur-Co.® heard about the group through FEMA – the Federal Emergency Management Agency. Shur-Co.® President William Shorma stated, “With all of the natural disasters happening so close together this year, let’s see if there is a way we can help our Florida neighbors.” With his encouragement, a team of Shur-Co.® employees got busy and put together a collection of tarps, ranging in value from $50 to $300 that were available in inventory, to “donate to the cause.” In addition, when Shur-Co.® contacted one of their partner/customers, Smithway Motor Express of Fort Dodge, Iowa, for a transportation price quote for the emergency delivery to Florida, the company offered to donate transportation costs and a driver. They, too, wanted to help their friends in the south in this time of need. Smithway will be picking up the shipment at the Shur-Co.® warehouse at 2209 Kellen Gross Drive, Yankton, on Tuesday, September 28th. Shur-Co.® manufactures tarping systems for the Agricultural, Construction, Flatbed and Automotive (light truck) markets. The company has eight Service Centers and employs nearly 300 people in providing their customers with tarping solutions nationwide.

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Shur-Co.® Introduces Expanded Display System for TruXedo® Tonneau Covers, July 14, 2004
Shur-Co.®’s stylish red, formed metal display unit provides customers a view of all the features and benefits of the TruXedo® Lo Profile or the Original TruXedo® tonneau cover. There is also a conversion kit available to covert your current display to a combination display that will display both covers. All display units are in production and available through distribution.

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Shur-Co.® is Reliable Vendor of the Year, July 1, 2004
Shur-Co.®, Yankton, South Dakota, proudly accepted the Reliable Automotive 2004 Vendor of the Year Award in the Gold Class on June 23, 2004. Some of the judging criteria for the award were customer service, on time delivery, fill rate, sales training, product quality and general areas of factory and rep support. Shur-Co.® manufactures the Original TruXedo® and the TruXedo® Lo Profile soft, roll-up tonneau covers, the TruXedoPlus® toolbox and tonneau cover combination, and TruxSeal™ tailgate seal for pickups.

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Aftermarket West Hired to Represent TruXedo®, June 14, 2004
Shur-Co.® is proud to announce the addition of Aftermarket West as a rep agency in the Western US.  They will be responsible for accounts in the states of California, Nevada and Arizona.  Shur-Co.® manufactures the Original TruXedo® and TruXedo® Lo Profile soft, roll-up tonneau covers, the TruXedoPlus® 2-in-1 toolbox and tonneau cover, and TruxSeal™ tailgate seal for pickups.

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Bill Perry & Associates Hired to Represent TruXedo®, May 12, 2004
Shur-Co.® is proud to announce the addition of Bill Perry and Associates as a rep agency in the Southeast US.  They will be responsible for accounts in the states of Florida, Georgia, North Carolina, South Carolina, Mississippi, Alabama, Tennessee and Virginia.  Shur-Co.® manufactures the Original TruXedo® and TruXedo® Lo Profile soft, roll-up tonneau covers, the TruXedoPlus® 2-in-1 toolbox and tonneau cover, and TruxSeal™ tailgate seal for pickups.

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TruXedo® Lo Profile Now Available in Toolbox Custom Cut, March 8, 2004
Shur-Co.®, Yankton, South Dakota - The TruXedo® Lo Profile toolbox Applications are now available! The cover has all the features of the TruXedo® Lo Profile, like a low profile design, automatic tension control, seals on all four sides, and a lifetime warranty, but can now be made to fit behind an existing toolbox. Made with the toughest fabric in the industry, this cover secures automatically when latched at the rear, and locks with a locking tailgate.

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TruXedo® Tonneau Covers Available for New Nissan Titans, February 26, 2004
Shur-Co.®, Yankton, South Dakota, offers the Original TruXedo® and the new TruXedo® Lo Profile for the new Nissan Titan Crew Cab and King Cab. Standard kits are also available with specialized clamps to fit the Utili-Track rail system that is a very popular option on the new Titans. All kits are available through a distributor near you.

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TruXedo® Tonneau Covers Available for New 2004 Model Trucks, February 26, 2004
Shur-Co.®, Yankton, South Dakota, offers the Original TruXedo® and the TruXedo® Lo Profile for all the newest, most popular trucks! Standard kits for the 2004 Ford F-150’s, the Chevrolet Colorado, the GMC Canyon, the Full-Sized Chevrolet 5’8” bed, the Nissan Titan Crew and King Cabs with or without the Utili-track, and the Toyota Tundra Double Cab are all available through a distributor near you.

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Shur-Co.® Hires Billie Vest as Retailer Sales Specialist, January 13, 2004
Shur-Co.® Automotive Accessories, Yankton, South Dakota, has hired Billie Vest as Retailer Sales Specialist. Billie will be responsible for Shur-Co.® retail accounts throughout the US and Canada.

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Shur-Co.® Hires Al Kucera as Regional Sales Manager, January 13, 2004
Shur-Co.® Automotive Accessories, manufacturer of the TruXedo® tonneau cover in Yankton, South Dakota, recently hired Al Kucera as Regional Sales Manager. With over 15 years in the Automotive Accessory business, Al will be responsible for Shur-Co.® accounts throughout the US and Canada.

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2004 Shur-Co.® Automotive Accessories Catalog Available, October 31, 2003
Shur-Co.® Automotive Accessories manufactures the TruXedo® and TruXedo® Lo Profile soft, roll-up tonneau covers, the TruXedoPlus® 2-in-1 toolbox and tonneau cover, and TruxSeal™ tailgate seal for pickups. We are pleased to introduce the 2004 Automotive Accessories Catalog that includes extensive overviews and photos of each product, application guides, as well as display and POP information. Shur-Co.® Automotive Accessories are available through distributors throughout the US and Canada.

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Shur-Co.® Introduces the TruXedo® Lo Profile, October 1, 2003
Shur-Co.® introduces the TruXedo® Lo Profile soft, roll-up tonneau cover for pickups that sports a smooth, lower profile appearance. Low Profile design features superior Velcro® brand hook and loop design with “floating hook” technology that, coupled with tension control system, automatically keeps cover tight - even when closed! All the features of The Original TruXedo®, including first-rate customer service and hassle-free lifetime warranty, plus improved corner sealing system.

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New Display Unit for TruXedo® Tonneau Covers, September 3, 2003
Shur-Co.® introduces the new display unit for the TruXedo® soft, roll-up tonneau cover. The new display is red finished, formed metal with real truck features. It includes a fully functional TruXedo® complete with automatic cover tension control, slide-in Velcro® side sealing system, and solid front and rear headers. The new display units are in production and available through distribution.

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TruXedo® Available for Toyota Tundra Stepside, August 20, 2003
Shur-Co.® announces a new TruXedo® kit for the 2003 Toyota Tundra Stepside. This is the first roll-up style tonneau cover available for this application. With Shur-Co.®’s extensive TruXedo® line-up, the popular new Stepside was a natural addition. The Toyota Tundra Stepside TruXedo® kits are in production and available now.

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Shur-Co.® Announces TruXedo® Project Vehicle, August 20, 2003
Take the world by storm with the 2004 Chevrolet Silverado HD Crew Cab from Shur-Co.®, Yankton, South Dakota. With the new TruXedo® Lo Profile tonneau cover, this upscale, sleek package appeals to truck enthusiasts and style-conscience buyers alike. Light reflecting, polished chrome accessories throughout the vehicle add brilliant contrast to the jet-black finish. Contributors include: Luverne Truck Equipment, Putco, Wise Industries and Westin.

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Shur-Co.® Introduces TruxSeal™ Tailgate Seal, May 20, 2003
Shur-Co.®, makers of the TruXedo® tonneau cover, introduces TruxSeal™, a universal tailgate seal for pickups with tonneau covers, truck caps, or toppers. One size fits most makes and models. Just cut, peel, and stick for a tight seal that helps keep out dust and moisture.

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Shur-Co.® Introduces TruXedoPlus® Toolbox/Tonneau Combo, April 1, 2002
The TruXedoPlus® by Shur-Co.® combines a low profile, aluminum toolbox and the TruXedo® soft, roll-up tonneau cover. Locking latch is concealed under the tonneau to ensure safety of your cargo. Durable aluminum toolbox mounts to the TruXedo® side rails, and can be used with accessories such as a side rails and bed liners. No drilling and no rust. Plus, many features of the Original TruXedo® tonneau cover.

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